The Better Blog Odella Studio Making Business Less Prickly

Making business less prickly.

THE MAGIC OF FONT PAIRINGS: 5 OF OUR FAVORITE COMBOS

One the best parts of the branding and design process is figuring out which fonts we’ll use to capture your brand aesthetic and create a cohesive visual identity through and through. Fonts are magical in and of themselves, but finding two that work together is like seeing a unicorn emerge on a misty mountain top. Here’s five of our favorite combos, and a few things to keep in mind when selecting your font pairings:

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5 QUESTIONS TO FISH OUT DREAM CLIENTS + GET THE WORK YOU WANT

We’re grateful for every client we’ve been able to work with, but we’ll admit, when we first got started, not all them fit our ideal target market. Often in the beginning, we just couldn’t afford to be choosey so we clung to the idea that there are new and valuable things to be learned even from less than desirable work (which is still true). Lucky for us, our business has grown and we’re able to be a bit more selective now, working with our dream clients – women business owners who are driven by their own passion for their work and local businesses and nonprofits that give back to the community. We’ve learned a few things along the way about how to fish out our dream clients. Here’s five questions you should keep in mind:

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OVER-HYPED? COFFEE ALTERNATIVES THAT WON’T MAKE YOU CRASH

Confession: we’re co-dependent, not just on each other (which you can you read a little more about here), but on coffee. And that might be fine except when you’re running on cuppa after cuppa, you’re destined to crash. We asked one of our branding and web design clients, EVOLVE health + wellness, to help us ditch the habit. Here’s six of the best coffee alternatives that will keep you energized without the dreaded afternoon collapse:

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WORK JAMS: OUR PRODUCTIVITY PLAYLIST

Though we do love the Simon and Garfunkel song “The Sound of Silence,” when it comes to the ACTUAL sound of silence, there’s a time and place for that and it is NOT when we’re in work mode. Are you pro jams or no jams? Either way, you might just find yourself bustin’ a move – er, bustin’ it out – when you add these (mostly older) gems to your own productivity playlist:

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10 INSTAGRAM TIPS FOR BUSINESS

Instagram is an incredible way to create brand recognition, build out your business’ voice and identity, and connect with your ideal customer in an interactive, authentic way. Businesses of all kinds are using the platform to convert followers into paying customers – and it’s working in a major way: 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post. Ramp up your IG strategy with these easy-as-pie Instagram tips for business.

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